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Thursday, September 6, 2007
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   Thursday, September 6, 2007

Email Courses and Autoresponders
Offering free things to your website visitors is one
marketing method that often results in a lot of sales.
Free courses that are delivered via email are very
popular, and people sign up for such courses on a
regular basis to learn more about a topic of interest
to them. These courses are best maintained and
delivered with the use of autoresponders.
An autoresponder can be set up to send out a
series of lessons for an email course. The lessons
can be set for distribution at specific intervals. You
determine how often the lessons for the course are
sent to the people who have signed up for it. Email
courses are very different from traditional courses,
web based courses, or any other type of course.
There is no student and instructor interaction. The
instructor writes the information out, puts each
lesson in an autoresponder series, sets the timing
for the lessons, and the rest is automated. You can
opt to have lessons delivered daily, every other day,
every three days, or any other time frame that you
think works best for your email students.
Email courses are commonly used to sell products
and services. For instance, if you sell widgets, you
might develop a course that teaches people how to
use widgets or how to care for their widget. Experts
agree that an email course can be written for
almost any product that you can imagine – if you
put enough thought into it.
Start by determining what your course will be about,
and how long it should be. If the course should be
delivered every other day for two weeks, you know
that you would need seven lessons. Write the
lessons, and load them in the autoresponder. Set
the interval for each lesson, which in this case would
be 1, 3, 5, 7, 9, 11, and 13.
This means that the first lesson would be delivered
one day after the person has requested the course,
and the second lesson would be delivered three days
after the person has requested the course, and so
on. The interval for each lesson is set for the
number of days after the person has signed up
Make sure that everything is spelled right, and that
your sentences are grammatically correct. You
want the lessons to look and sound as professional
as possible.
Next, simply advertise the email address that will
activate the autoresponder. Make sure that you run
a test first, sending each lesson to yourself. This will
allow you to see what your email students will see
when they sign up!

John Ugoshowa. You are welcome to use this article on your website or
in your ezines
as long as you have a link back to http://www.quickregister.net/partners/
For more information on Internet Marketing see the Internet Marketing section of Quickregister.net Free Search Engine Submission Service
at: http://www.quickregister.net/partners/


Customer Service with Autoresponders
Ideally, when you perform customer service, it is
done on a one-on-one basis with each of your
customers. That works quite well in the offline world
– but on the Internet, that simply will not do. Your
customers are literally all over the world, and there is
no way that you can really deal with each one of
them personally. That is where an autoresponder
comes in.
Customer service with autoresponders is quite
simple. When an order is place, an autoresponder
can send out the receipt for the sale, the information
for accessing the product, and a ‘thank you’ email.
This happens whether you are logged in to your
computer or on vacation in an exotic location! But
customer service doesn’t always end right there, and
if you are away from your computer, you may be
letting your customers down!
For instance, an elderly gentleman sees your
product advertised and places an order. Everything
goes through just fine, and he receives the receipt,
the download information, and your ‘thank you’ email.
Your product is an ebook, compiled into a PDF file.
This particular gentleman doesn’t understand what
a PDF file is, and he has no idea what you mean by
‘right click to download.’ He needs additional
customer service for the product that he has
purchased, and there is nobody available to help
him – nobody but an autoresponder.
Set up an additional autoresponder that will send out
a list of frequently asked questions or problems that
deal with customer service or how to access the
product. Also set up a support autoresponder. If he
sends a message to support, he should get an
instant message back letting him know that his
message has been received, and how soon it will be
addressed. This will give him some measure of
comfort, and in most cases, he will wait that
specified period of time for assistance.
However, if he doesn’t know how to download the
product, and he sends a message to support, and
nothing happens, he will most likely become very
dissatisfied in a very short period of time. The
difference between a patient customer and an irate
customer is one simple autoresponder message
that can and should be set up in under five minutes.
Really think your ordering process through, and
consider the potential problems that may occur for
your customers. Get an autoresponder set up to
address those problems, and you will find that your
customers are more satisfied with your products,
and extremely satisfied with your customer service –
all because your autoresponders handle their
problems right away!

John Ugoshowa. You are welcome to use this article on your website or
in your ezines
as long as you have a link back to http://www.quickregister.net/partners/
For more information on Internet Marketing see the Internet Marketing section of Quickregister.net Free Search Engine Submission Service
at: http://www.quickregister.net/partners/


“The Power of Text Links”
Links drive direct traffic to your website. Links directly increase your website’s rankings. Link building is the art of attracting links that you want. Anybody can engage in link building. Links come from anywhere that you want them to come from.
Links can come from…
• Blog posts
• Press releases
• Text links
• Links from websites related to your website
Tip: Your inbound link profile is extremely important. You need to understand what your link profile should look like. You need to build a “natural” inbound link profile. It used to be about the quantity of links. However, the search engines have recently added filters that discount unnatural links.
A natural profile link includes your domain name and a variety of links that directly relate to your website. These links vary in nature. For example, don’t have the same link over and over. Have synonyms of the link instead. This is more natural and shows that you didn’t just go for quantity.
Tip: Permanent links equal equity. Equity is built based upon links that you have over time. So websites that have had links for several years have more power than newer links from newer websites. The key is to not ever stop obtaining inbound links.
Tip: Links that are in the text copy carry more weight than links that are simply on the page.
Tip: Obtain theme related links. Obtain links from websites that relate to yours.
Tip: Build links that you can control. Otherwise, you might incur an over optimization penalty.
Tip: Set up your own Blog. Put the Blog under your domain name. Write interesting posts so people will link to your Blog. Comment on other Blogs. These will build deep links. Deep links point to other pages on your website besides your homepage.
Tip: It’s more important to have a higher percentage of deep links.
Matt Bacak began investing his first earnings at the tender age of 12, a young businessman in the making. Now, 15 years later, Bacak survived failed businesses, botched partnerships, heavy credit card debt and bankruptcy - all in preparation for the accomplishments he has achieved today as a well-established Internet millionaire and best-selling author.
For more information, visit Bacak's site at http://www.powerfulpromoter.com or sign up for his Powerful Promoting
Tips at http://www.promotingtips.com